Fermob Celebrates Earth Day with a Color Story
Why We Celebrate Earth
Every year on April 22, internationally, Earth Day is celebrated as the anniversary of the birth of the modern environmental movement in 1970. This movement eventually became the voice to an emerging public consciousness about the state of our planet.
Most world climate leaders, grassroots activists, nonprofit innovators, industry leaders, artists, musicians, and influencers of tomorrow have not only become more conscious of our responsibility in keeping our planet clean but also have taken active initiatives to contribute to sustainability efforts.
As an industry leader, Fermob is no exception and is constantly looking for opportunities to reduce its impact on the environment. This includes taking accountability on our part by opening our own painting line in 1995 with a unique facility that sets the gold standard for performance with:
- Zero discharge of polluted water
- Zero atmospheric emissions
- Zero powder waste
Because this facility is a classified installation on environmental protection grounds, Fermob has specific obligations and responsibilities that echo its commitment to the environment. The brand is also part of a program that aims to reduce the release of dangerous substances into the water.
Earth’s Color Story
While Fermob humbly accepts our role in respecting our planet’s sustainability, we also recognize the importance of acknowledging earth’s subtle beauties as we continue to be inspired by its elements, color, and unrefined style.
From its initial formation, Earth has a history dating back over 4.543 billion years.
Its canvas presents vivid shades of greens, blues, and browns. These shades together represent nature’s resources and tell an ongoing color story as unique as Fermob’s custom palette.
Cedar Green, Cactus & Rosemary
It is the various shades of green that we most often associate with planet earth. Whereas about 85 percent of Earth’s ice-free lands are covered by vegetation, it is easy to see why green is a color that most often symbolizes nature and the natural world.
From the grass in our backyard, the nostalgic trees in the deep forests, to the vegetation across the farmlands, we see hints of Cedar Green, Cactus, and Rosemary Fermob’s custom interpretations of green remind us not to limit this color, even within nature.
Opaline Green, Lagoon Blue & Alcapulco Blue
As we turn the page from greens to blues, let’s re-introduce Opaline Green, a character full of vibrant personality working its way to the forefront. Vast oceans to the sparkling seas are where we see the inspiration for our smooth and shiny, Lagoon Blue as they meet the refreshing waves. From light to dark shades of blue, this color is a very prominent color on earth with cool and calming properties that represent clean waters and skies ready to display the sun.
Mysterious and soothing as the darkness before a Thunderstorm our Alcapulco Blue is timeless and brings together blue and green evoking both the sea and the vegetation.
Russet, Red Ochre & Nutmeg
We associate shades of brown with the color of our soil, growth, fertility, and earth, and it is associated with the concepts of “all-natural” and “organic.” Brown is the color of the comforting, dark brown brings warmth to nature’s color palettes nurturing Earth.
Whether looking at the bark of a tree trunk, or the edge of a mountain peak, specks of Fermob’s custom brown hue, Russet are mentioned frequently in nature’s color story. It is our Red Ochre that reminds us of the red clay that forms the earth. The color story continues to unfold as nature playfully reveals Fermob’s lighter of the brown tints, Nutmeg, nestled within the sands near the ocean shore.
When we think of our planet Earth, we immediately reference its natural resources needed to sustain the quality of our lives. At Fermob, we recognize these qualities make it a prized possession that we have to proudly protect and reserve.
Taking time to observe its beautiful setting truly allows us to appreciate the earth and value its story–in nature and within its color story.